I’ve been a marketing designer since birth.

Okay—maybe not quite that early. But at eight years old, I was rewriting Payless headlines. By eleven, I dreamed of being "the person who makes coupons." That early obsession with what makes people stop, look, and act evolved into a career crafting strategy-driven designs that don't just look good—they perform.

Projects I loved making:

Brands I've loved working with:

Make your brand impossible to ignore

Make your brand impossible to ignore

How can I help your business?

  • Ads that actually make people stop scrolling

    Paid social campaigns are targeted advertisements displayed across platforms like Instagram, Facebook, and TikTok. They help businesses reach specific audiences with visually compelling content when organic reach isn't enough. An effective paid campaign combines strategic targeting, engaging visuals, and clear calls-to-action to maximize your advertising budget.

    What this means for your brand:

    • Higher engagement rates and more efficient ad spend

    • Cohesive campaign design that strengthens brand recognition

    • Creative that supports your specific conversion goals

    • Data-informed design iterations that improve over time

  • Inbox experiences people actually look forward to

    Email marketing remains one of the highest-ROI digital channels, letting businesses communicate directly with interested audiences. Well-designed emails create memorable touchpoints throughout the customer journey, from welcome sequences to promotional campaigns to loyalty programs, all while providing measurable results.

    What this means for your brand:

    • Higher open and click-through rates

    • Consistent brand experience from email to landing page

    • Mobile-optimized designs that look great on every device

    • Templates that make ongoing campaigns easier to execute

  • Content that builds community, not just followers

    Organic social media content refers to the non-paid posts, stories, and videos that appear naturally in users' feeds. This content type helps businesses build authentic relationships with audiences, showcase personality, and establish industry authority without direct advertising costs. Effective organic content balances entertainment, education, and promotion.

    What this means for your brand:

    • Scroll-stopping visuals that increase organic reach

    • Content templates you can easily customize

    • Strategic design that supports community-building

    • Visual storytelling that showcases your brand's personality

  • The visual toolkit that makes your business unmistakable

    Brand materials encompass all the visual elements that represent your company, from logos and business cards to presentation decks and sales collateral. These assets create consistency across touchpoints and help customers instantly recognize your business. Strong brand materials reflect your company's values and differentiate you from competitors.

    What this means for your brand:

    • Professional, polished presence across all materials

    • Consistent visual identity that builds trust and recognition

    • Flexible design systems that grow with your business

    • Out-of-home materials that convert interest into action

  • Websites that work as hard as you do

    Your website serves as your digital storefront, often forming a customer's first impression of your business. Squarespace offers a balance of beautiful design and functionality without requiring custom development. A strategically designed Squarespace site guides visitors through their journey while maintaining your brand identity across all pages.

    What this means for your brand:

    • Professional online presence without the custom development price tag

    • Strategic design that guides visitors toward key actions

    • Mobile-responsive layouts that look stunning on any device

    • Easy-to-update structure that grows with your business

Kristen also loves new projects 👀