SOCIAL MEDIA
MOD Pizza
Squad Stories
Client: MOD Pizza (Client of Anchour)
Role: Lead Designer
Project: Organic Social Media
Credit: Chris Birkmeier, Video Editor + Copywriter; Chas Appleby, Art Director
Date: May 2022
Squad Stories is a series on MOD Pizza’s Instagram and TikTok that shares real, honest stories from team members across different backgrounds. These videos spotlight MOD’s commitment to inclusive hiring and letting people be themselves at work.
Working with the team at Anchour, I added animated, hand-drawn doodles to highlight key moments and bring out each story’s personality. Rotating pizza backgrounds added a playful touch and helped the content stand out in fast-moving social feeds.
Designed to Keep You Watching
On-screen captions, constant video transitions, and animated doodles ensure these assets are both engaging and accessible.
This dynamic approach acknowledges how short attention spans can be on social media and keeps the viewer engaged and connected to the interviewee’s story.
Let’s work together
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