PAID AD DESIGN
Earnest Refinancing Social Campaign
Client: Earnest (Client of Anchour)
Role: Lead Designer
Project: Social Strategy, Paid Ad Design
Date: February 2022
Earnest is an online financer that helps people refinance their student loans. They wanted to connect more authentically with millennial borrowers—so, working with the team at Anchour, I helped develop a visual strategy for their paid social campaign that leaned into the digital language this audience knows best.
Using UI elements like search bars, text messages, and notifications, the ads tapped into everyday moments where someone might be thinking about refinancing. The result was a campaign that felt personal and relevant—helping Earnest come across as a trustworthy, approachable partner for student loan management.
Familiar Feels Friendly
Familiar digital UI elements creates an instant connection with the target audience, helping to make complex financial services like student loan refinancing feel more easy, approachable and less daunting.
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