PRINT DESIGN
Colby College Economic Impact Report
Client: Colby College
Role: Freelance Designer
Project: Book/Editorial, Print Design
Date: September 2019
Colby College’s Economic Impact Report outlines how the college contributes to the financial health and development of its surrounding regions of Maine—including jobs, spending, and investment across local communities. The goal was to present this information in a way that felt both impactful and approachable, even for readers without a background in economics.
I designed a clean, engaging layout that turned dense data into easy-to-digest visuals. Custom infographics highlighted key statistics, making Colby’s contributions feel immediate and understandable. A glowing edge motif carried through the report, symbolizing the college’s ongoing influence—shedding light on growth, investment, and the energy it brings to central Maine. The result is a polished, data-forward piece that balances clarity with visual storytelling.
Economic Impact, Visualized
Custom infographics made complex data feel approachable in Colby College’s Economic Impact Report. Clean layouts and visual hierarchy helped guide readers through key insights—like labor trends in the Kennebec and Somerset regions. The final piece balanced credibility with readability, inviting both casual readers and data-minded stakeholders to engage.
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