PAID SOCIAL + PRINT ADVERTISING
YETI BRAND AWARENESS Campaign
The Brief:
Create a campaign that helps Yeti stand out to Gen Z among competing drinkware brands.
There are countless cup brands. They all keep your water cold and come in fun colors. So how does a millennial-loved brand connect with Gen Z? Emotional Support Yeti reframes the bottle as more than a product—it’s a companion for everyday life. A reminder to hydrate, breathe, and take care of yourself.
This conceptual campaign spans social, print, and bottle stickers that reinforce small, positive rituals throughout the day. The idea builds lasting brand recall by linking hydration to comfort, care, and self-expression. I produced all strategy, copywriting, art direction, and design.
EMOTIONAL SUPPORT STICKERS
Each sticker ties into a hydration habit or mental wellness cue, blending playful design with emotional reinforcement. These visuals remind users to drink water, take a break, and be kind to themselves—transforming a bottle into a tool for healthier daily routines.
FAN ACTIVATION
To drive participation and make the campaign feel community-led, the #EmotionalSupportYeti challenge invites users to share where they bring their bottles for a chance to win $5,000 and a custom cooler. The activation leverages user-generated content to extend campaign longevity and create a feeling of shared ownership.
Let’s work together
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