PAID AD + EMAIL DESIGN

WALDEN LOCAL PAID SOcIAL ADS + EMAIL

Client: Walden Local Meat (Client of Anchour)
Role: Marketing Design Director
Project: Paid Social Ads, Email Design
Date: August 2024–April 2025

Walden Local Meat needed a high-converting campaign to promote their free chicken offer—a bottom-of-funnel moment built to turn curious visitors into first-time buyers. Working with the team at Anchour, I designed paid social ads that felt native to the platform, using comment-style prompts, POV messaging, and bold overlays to stop the scroll and build trust.

Paired with a skimmable email flow that clearly explained sign-up steps and shareable perks, the campaign drove real results: a 61% drop in cost per acquisition, a +469 swing in net subscribers, and 75 new and returning members in the biggest week. Smart, targeted creative helped turn value into action—and interest into sign-ups.