There’s no shortage of “better-for-you” sodas. Most of them blend together. Perfy didn’t have that problem. They had a bold, expressive brand and a strong product, but needed a website that could keep up and actually convert.

I led the design of a Shopify experience that’s bright, playful, and easy to move through. We made the value obvious fast with clear benefits, smart comparisons, and simple paths to purchase. The result is a site that doesn’t just look good, it gets people to buy.