LOGO DESIGN
CASSIDY POINT LOGO + BRAND DESIGN
Client: Cassidy Point
Role: Freelance Designer
Project: Logo/Brand Design
Date: August 2019
Cassidy Point is a shared studio space in Portland, Maine that supports a wide range of local makers, from ceramicists to photographers. I designed a logo that reflects the physical space itself—mirroring the angled roofline with a simple geometric frame. Inside, a bold logotype gives the mark weight and flexibility across signage, merch, and web.
Beyond the logo, the angled shape becomes a framing device used throughout brand materials. It serves as a visual nod to the creativity housed inside, offering a way to crop, showcase, or highlight the diverse work being made at Cassidy Point without overshadowing it.
a container for makers
The Cassidy Point logo is built from the shape of the building itself. The shape is used as a cropping device that not only references architecture—it becomes a container to spotlight the creativity happening inside.
Let’s work together
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